William Hill Vegas names agency of record
Bookmaker William Hill Vegas has named Who Wot Why, as its new agency of record.
The London-based independent creative agency has been tasked with building a new brand platform to drive the firm’s growth across the UK and Ireland.
Its new platform will run through TV, out-of-home, social media, online, apps, events and product-specific campaigns.
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“We’re delighted and flattered that the William Hill Vegas team has chosen to partner with us to help inform the brand’s future,” said Charles Faircloth, joint managing director at Who Wot Why.
Hannah Cooper Best, head of brand at William Hill, said: “The decision to appoint Who Wot Why was made based on our trust in their capabilities and their track record in our sector. We’re delighted to get this partnership up and running.”
Who Wot Why resigned its founding client, Sky Betting and Gaming, as a result of the appointment. The agency has worked with the company since
William Hill’s owner says company is getting ‘stronger’ despite earnings crashing by two-thirds
WILLIAM HILL and owner Evoke is counting the cost of rejigging the business this year.
The gambling giant saw earnings crash by two-thirds in the first half — but bosses yesterday insisted the company was getting “stronger”.
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Evoke launched a turnaround plan in March with a view to focusing more on its core markets, which included rebranding from its previous name
It also involved selling its US consumer-facing gambling business to gaming and betting company Hard Rock Digital.
Spending on marketing rose by £16million and there was talk of investing in artificial intelligence to boost efficiency and save cash.
But the benefits are yet to emerge and the company made £million in the six months to June, way down on the £million in the same period last year.
Revenue slumped 2 per cent to £million in the same period.
Evoke says it has been hit by rising finance costs from the debt-funded £billion takeover of William Hill two years ago.
Boss Per Widerstrom remained upbeat, claiming that the “underlying health of the business is continually getting stronger”.
He added: “We a
A History of William Hill
For many this is the first name in gambling: Growing up in the days before the arrival of the Internet, William Hill betting shops were prevalent on British High Streets and those of a certain age who still like to bet online would have almost certainly used one of their shops at some point.
They aren’t necessarily the oldest bookmaker still in existence but their history stretches back over 80 years so how did it all began and how did they become the respected brand that we all know today?
Beginnings: to ’s
The company was founded in by a Mr William Hill himself and in the days before the industry was fully legalised, the official history states that it was set up as a telephone and postal service only and certainly that would have been a main focus of the operation at that time.
William Hill, like many of his contemporaries, started out in bookmaking at a young age and while working as an apprentice at the BSA motorcycle factory during World War I, he would drive around and collect bets on his bike.
Once the war had ended, Hill began to take his bookmaking activities more seriously. He set up at race courses but at that point he was some way ou
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