The Coca-Cola Company today announced that it has reached an agreement to acquire Energy Brands, Inc., known as glacéau, and its full range of fast-growing, enhanced water brands, including vitaminwater. The acquisition, for $ billion in cash, provides The Coca-Cola Company with a strong platform to grow its active lifestyle beverages.
The transaction is expected to be accretive to The Coca-Cola Company’s earnings per share in the first full year following completion of the acquisition. “We welcome vitaminwater, the icon of active lifestyles, to Coca-Cola, the ultimate and enduring icon of refreshment,” said Neville Isdell, chairman and chief executive officer of The Coca-Cola Company. “Glacéau has built a great business with high-quality growth, as well as a strong pipeline of innovative products and brands. We envision even faster growth for glacéau as part of Coca-Cola’s enhanced range of brands for North American customers and consumers. We will manage this opportunity in a way that delivers attractive returns for our shareowners and also appropriately benefits our system,” Mr. Isdell concluded.
“This is an outstanding opportunity for both of our companies to build
Vitaminwater Logo PNG
The Vitaminwater logo speaks to various drink flavors, all united by a common feature – rich in vitamins. The emblem successfully conveys the brand&#;s idea through the play of font thickness and size. The sign looks like water flowing from one container to another.
Vitaminwater: Brand overview
In , New York entrepreneur J. Darius Bikoff introduced Vitaminwater, a beverage crafted to blend taste, hydration, and nutrients. Produced by Energy Brands, known as Glacéau, Vitaminwater began its journey in Bellmore, New York.
From the beginning, the brand addressed specific functional needs. The &#;Focus&#; variant included vitamin A and lutein to support vision, while &#;Endurance&#; offered B vitamins and electrolytes for physical activity.
Vitaminwater quickly gained popularity, especially among youth and active individuals. Its marketing strategy highlighted the beverage as a healthier alternative to carbonated drinks.
In the early s, the brand used celebrity endorsements in its advertising campaigns, featuring figures like 50 Cent, Jennifer Aniston, and Kobe Bryant.
A significant development for the brand occurred in when The Coca-Cola Company
THE UNKNOWN HISTORY OF VITAMINWATER
In the mids, health and wellness was at its apex.
The rise of gym culture, yoga, and the earlier success of Gatorade and Powerade made the launch of Vitaminwater in possible.
ORIGINS OF VITAMINWATER
In , Darius Bikoff invented Vitaminwater as a response to the fitness and health trends he was seeing.
Especially in NYC.
Consumers of the 90s were shifting away from artificial ingredients.
Natural and organic ingredients were hip.
Bikoff identified a specific market gap: while water was healthy, its plain taste led consumers to choose sports drink alternatives like Gatorade.
Bikoff found a way to combine natural ingredients and vitamins with electrolytes.
He called it Vitaminwater.
CONNECTION TO SMARTWATER
Before Bikoff launched Vitaminwater, he invented Smartwater, which is a distilled water product enhanced with electrolytes.
Smartwater positioned itself as a smarter hydration option and was known for its minimalist branding.
Smartwater’s pure, electrolyte-enhanced formula provided the foundation for Vitaminwater.
He put these two brands under the umbrella of his parent company, Glaceau.
INITI
The Untold Truth Of Vitaminwater
ByCarly Caramanna
Picture the scene. It's a scorching 90 degrees outside. You went for your daily run, but today, you gave it your all. The workout ends with you drenched in sweat and in desperate need to satisfy your thirst. You're not going to reach for just plain ole h20, are you? Well, until the early s, you'd likely be doing just that. Ahhhh, the pre-enhanced water era.
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There are only a few things humans need to survive, with water being one of those. It doesn't take a rocket scientist to realize the lucrative potential with water and exploring ways to expand upon that basic element. It did, however, take a health nut, with a knack for entrepreneurial tendencies to open up the floodgates (pun intended) to enhanced water. Amidst the highly competitive beverage industry, one product has outshined the rest in consumption: vitaminwater. Yes, the "v" is lowercased. Launched in , the water that is enriched with vitamins and minerals has taken the beverage industry by storm, earning millions each year. Let's take a look at the untold truth of vitaminwater.
The story of vitaminwater first began with smartwater
Before w
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The Untold Truth Of Vitaminwater
ByCarly Caramanna
Picture the scene. It's a scorching 90 degrees outside. You went for your daily run, but today, you gave it your all. The workout ends with you drenched in sweat and in desperate need to satisfy your thirst. You're not going to reach for just plain ole h20, are you? Well, until the early s, you'd likely be doing just that. Ahhhh, the pre-enhanced water era.
Advertisement
There are only a few things humans need to survive, with water being one of those. It doesn't take a rocket scientist to realize the lucrative potential with water and exploring ways to expand upon that basic element. It did, however, take a health nut, with a knack for entrepreneurial tendencies to open up the floodgates (pun intended) to enhanced water. Amidst the highly competitive beverage industry, one product has outshined the rest in consumption: vitaminwater. Yes, the "v" is lowercased. Launched in , the water that is enriched with vitamins and minerals has taken the beverage industry by storm, earning millions each year. Let's take a look at the untold truth of vitaminwater.
The story of vitaminwater first began with smartwater
Before w
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Woo sung hyun biography of williams Soo Hyun, who doesn't remember Jung Woo, finds herself gradually drawn to him as he pursues her under his master's name. After learning the devastating truth of his father's true identity, Missing: williams.
Rick malambri biography Explore Rick Malambri's biography, personal life, family and real age. Discover the real story, facts, and details of Rick Malambri.
Reproductie ton schulten biography View Ton Schulten’s artworks on artnet. Learn about the artist and find an in-depth biography, exhibitions, original artworks, the latest news, and sold auction prices.
Bill goldberg wrestler biography William Scott Goldberg a.k.a. Bill Goldberg is an American professional wrestler, actor, former NFL player, and mixed martial artist color commentator. This fifty-one-years-old .
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