Open Graph: Überblick und Tipps
Wenn jemand in einem sozialen Netzwerk einen Link teilt, enthält dieser Beitrag üblicherweise eine Überschrift, ein Beitragsbild und die URL. Soziale Plattformen generieren diese automatisch aus den vorhandenen Daten auf der Website.
Lange Zeit hatten Webmaster keinerlei Einfluss darauf, wie diese Vorschau aussieht. Dabei ist es für den Erfolg entscheidend, dass geteilte Beiträge und Seiten auch auf sozialen Netzwerken attraktiv wirken. Nur dann, wenn die Seite interessant erscheint und mit einer packenden Überschrift versehen ist, werden Leute daraufklicken.
Open Graph ermöglicht es, auf der eigenen Website bestimmte Tags vorzudefinieren, die dann dafür sorgen, dass der Beitrag alle wichtigen Daten inklusive eines passenden Fotos enthält. Dadurch müssen Facebook und Co. nicht selbst erraten, welche Daten besonders wichtig und passend sind. Stattdessen nutzen sie diejenigen, die der Webmaster vorsieht, weil er sie mit Open Graph eindeutig definiert hat.
Wenn du diese Möglichkeit nicht nutzt, zieht sich Facebook die Daten also selbst. Dieses Vorgehen ist jedoch sehr fehleranfällig. Denn Webmaster nutzen die bestehenden Mö
All About Open Graph: OG Tags, Protocol, Image, Title, Meta (+ Example), URL, Property, Description &#; Size (+ Facebook &#; LinkedIn)
Companies that develop online marketing campaigns put a lot of effort into creating high-quality content. But, not many of them implement open graph (OG) to ensure that their content looks great when sharing on social networks.
Businesses that are still working on getting to the first page of Google may have to rely on additional sources to help funnel traffic to their site. Social media marketing is a great alternative of course! But, if you’re preparing your post and notice that it’s not showing the image you want, it may not have the impact you’re hoping for.
Open graph is a set of rules or protocols that allows social media networks to better understand your website, so implementing these on each page is crucial for success. That said, you also need to know how open graph tags work to make sure that your content appears exactly how you want it to.
At Fannit, our team has been developing SEO and social media strategies for clients for almost a decade, so we know the importance of having your content show up properly on your posts. In thi
Open Graph Meta Tags - Complete Guide ()
Have you ever shared a website link on any social media platform like X (Twitter), Facebook, LinkedIn, or Discord, and noticed rich object previews of that site link in the post?
That's thanks to the Open Graph meta tags. Social media sites and web apps like Slack make use of Open Graph metadata tags to enhance the appearance of website links.
This allows better link previews with more information (such as description and image) so users can gather more info immediately, possibly increasing click-through rates and user engagement.
In this article, I'll guide you through everything you need to know about Open Graph tags and how you can easily implement them in your own websites or apps.
Let's get started.
What are Open Graph Meta Tags?
The Open Graph is a protocol, an internet protocol, that was initially designed by Facebook (Meta) to incorporate metadata within a web page such as its image, title, meta description, and more, to better represent that page content when shared on the social media websites.
While the rich snippet appearance is quite common in social sites, apps like Discord, Slack, and Steam also make the URL appear
Mastering Open Graph Tags in Vue & Nuxt
Introduction
Open Graph (OG) tags mainly control how your content appears when shared on social platforms. However, they can also provide better content understanding for web crawlers, similar to
There are 60+ possible OG tags but most have specific use cases.
Quick Tips
- Images matter: A good og:image can double your click-through rate, they must be an absolute URL and at least xpx.
- Make the title engaging: Your og:title doesn't have to match your page title. While page titles need to be SEO-friendly, your og:title can be casual and provocative. Use emojis, numbers, and conversational language - social isn't search.
- Leverage Contextual OG Types: You can mark up articles and author pages to provide more context for crawlers.
Implementation in Vue
You should handle your OG tags with , this handles the use attribute, which can be easy to forget.
Useful Open Graph Tags
See the dedicated and sections for more details on these.
The most important tag - invest time here.
Some rules:
- Must be an absolute URL
- Should be at least xpx
- Set a tag for X
- Use for accessibility
There are several other properties, in
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